Wert, in partnership with Worldpay, has broadened its payment options to accept JCB, Amex, and Discover cards, enhancing access to web3 services via fiat payments.

Worldpay’s collaboration with Wert aims to bridge the gap for non-crypto native users by providing access to an estimated 121.7 million Amex cardholders, over 140 million JCB cardholders, and approximately 57 million Discover cardholders. The initiative supports a wide range of cards in 198 countries.

According to Cointelegraph, Wert’s approach achieves a 95% approval rate for fiat payments, significantly higher than the industry average, which often sees a 50% failure rate due to various factors such as user location and merchant size. High failure rates in fiat-to-crypto transactions have been linked to cart abandonment rates of up to 90%.

“This partnership with Worldpay marks a transformative milestone for the web3 landscape. By facilitating near-universal card acceptance, we are advancing towards an inclusive ecosystem where digital assets can be accessed without barriers”, said George Basiladze, Founder and CEO of Wert.

Wert’s enhanced payment system is designed to cater to a diverse and larger user base, aiming to improve checkout experiences and increase on-ramp adoption into web3. The inclusion of JCB, Amex, and Discover cards not only broadens Wert’s reach but also taps into niche markets, potentially leading to higher conversion rates and market penetration.