(Bloomberg) -- Crypto traders already appear to be shifting their attention elsewhere for higher returns after Bitcoin reached an all-time high.

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Memecoins such as Dogecoin and Pepe were up more than 10% and 30%, respectively on Friday, adding to the eye-popping gains seen through the week. Ether, the second-largest cryptocurrency by market value, is up about 16% so far this week, or more than double its larger peer.

“As Bitcoin consolidates at current levels and ETH relatively outperformed in the short-term, eyes are sure to be focused on altcoins and specific side-narratives that start to spin up,” said Chris Newhouse, a DeFi analyst at Cumberland Labs.

After reaching a record high of $69,191 on Tuesday, Bitcoin has settled in at around $68,240 on Friday. Ether was approaching $4,000 for the first time since December 2021.

Ether is benefitting from rising expectations that the token will be the next to win approval from the US Securities and Exchange Commission to be offered through exchange-traded funds. Surging demand for the Bitcoin ETFs approved in January have been the main catalyst for this year’s more than 60% rally in the token.

Memecoins have long been a phenomenon among retail crypto investors and promoters, who see the microscopic prices as an opportunity to quickly post huge returns despite the lack of traditional fundamentals. The token Shiba Inu was considered the most popular in the last bull market, while Dogecoin is viewed as the original memecoin by many in the industry. Traders are positioning PEPE, WIF and other newcomers as the next big opportunity.

“As capital continues to be deployed across the private markets, retail has started to notice emerging narratives to take note of when an eventual ‘altcoin season’ emerges off the back of a potential rotation out of ETH and across the broader ecosystem,” Newhouse said.

--With assistance from Muyao Shen.

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