Bakkt, the once-promising darling of traditional finance entering the crypto world, has yet again a new CEO. Board member Andy Main, who was briefly CEO of the advertising agency Ogilvy and held senior positions at Deloitte Digital, will helm Bakkt starting March 26.

Current CEO Gavin Michael, who has been in the job for a little more than three years, "is stepping down to pursue other opportunities," the company said in a press release. Bakkt added that Michael "will serve in an advisory role through March 2025" to help with the transition.   

Main, who joined the board of directors in October 2021, will be the company's fifth CEO since it was founded nearly six years ago.  The bitcoin platform, owned mostly by the New York Stock Exchange's parent company, the …