Blockchain-based Web3 game development platform Sequence is bringing Web3 gaming tools and solutions to Google Cloud users.

In a strategic collaboration with Google Cloud announced Tuesday, Sequence aims to remove the complexity of Web3 technology by offering its full-stack gaming solution to Google Cloud customers.

“Sequence gives game developers the freedom to focus on crafting exceptional gameplay for players,” says Jack Buser, Director for Games, at Google Cloud.

“Through this collaboration, Sequence removes the complexity of Web3 technology, ensuring a smooth and enjoyable experience for both developers and players.”

Sequence’s gaming technology platform was built to solve access barriers for developers, the press release noted.

Last year, Sequence launched Sequence Builder which enables traditional web2 and Web3-native game developers to integrate blockchain-based elements.

With the partnership, Google Cloud developers can seamlessly use Sequence Builder, including its embedded gamer wallets and in-game marketplaces.

“Since the beginning, Sequence’s goal has been to let any developer—traditional or Web3—focus on making great games without having to understand Web3 complexity, and our partnership with Google Cloud propels that forward,” said Greg Canessa, President and COO at Sequence.

Challenges Faced by Gaming Industry

One of the major issues faced by blockchain gaming industry is user adoption. Additionally, another cited challenge is that blockchain gaming concepts are not fully understood by market participants.

Despite some positive awareness and projects, many misconceptions are still around the space. A report from Blockchain Game Alliance shared the results of a survey. In 2022, the majority of respondents, 69.5%, said the biggest misconception about blockchain games is that they are a scam.

“The complexity of understanding and building underlying blockchain infrastructure has taken cycles away from the creative process of making great games that people love,” Canessa added. This has yielded some poor-quality experiences which have turned gamers off of the whole concept.

“Integrating Web3 shouldn’t be any harder than setting up a game server, and Google Cloud’s ethos perfectly matches ours.”