Memecoins will remain a vital part of the cryptocurrency market and could potentially stand as a new asset class, Maartje Bus, VP of research of crypto data aggregator Messari, said during a speech at BUIDL Asia in Seoul on Thursday.

“Crypto is often criticized for not having use cases for the average Joe, and that is a fair comment,” said Bus. “But memecoins actually have been successful, consistently, in bringing people on-chain.”

In what Bus described as a “full-swing memecoin mania” fueled by the bull cycle following the approval of spot bitcoin exchange-traded funds, the meme tokens have multiple appeal factors for investors beyond its lighthearted fun factor.

Bus called memes a way to monetize attention, which could easily be transformed into a prediction market in the case of …