Animoca Brands plans to launch a new non-fungible token (NFT) platform designed to bridge web3 projects in Japan with the global market.

According to an announcement by Animoca Brands, the launchpad will be officially introduced this summer, aiming to support creators and projects in selling their NFTs. The company has designated early May 2024 to reveal the name of the platform.

＼今夏にNFTローンチパッドを公開！／

Animoca Brands Japanは、NFTローンチパッドを今夏に提供開始します🚀

これに伴い、本日よりNFTローンチパッドでNFTの販売を希望するプロジェクトの募集を開始しました！
🔽募集フォームhttps://t.co/7B9cslOjKP

🔽プレスリリースhttps://t.co/IKMMihvbWR…

— Animoca Brands Japan (@Animocabrandskk) April 12, 2024

New NFT Platform to Connect Japan to World

The launchpad is now inviting applicants to submit their web3 projects. Once selected into the program, the platform will also provide “multifaceted support for sales strategies and marketing.”

Founded in 2021, the company’s subsidiary in Japan seeks to serve as an entrance into web3, connecting Japan with the international community by utilizing the extensive network.

Together with over 400 portfolio companies and partners, Animoca Brands could reach more than 700 million users globally.

Animoca Brands Japan facilitates the international growth of Japanese intellectual property and content creators within the web3 space. The company has recently started offering comprehensive support to foreign projects operating in the country.

The targeted content producers and holders include major publishers, brands, education, sports teams, athletes, artists, and game companies.

Animoca Brands Partners with HashKey Exchange

In January, HashKey Exchange and Animoca Brands formalized a strategic partnership to foster joint initiatives and strategic advancements in the realm of virtual assets, including public educational activities on Web3 and the potential listing of specific virtual assets on HashKey Exchange.

“As pioneers in the digital entertainment space, they’re set to elevate the Web3 ecosystem in Asia,” said HashKey in a social media post. “Stay informed about cutting-edge trends and innovations!”

The partnership aims to propel growth and innovation within the digital entertainment sector. Under the terms of the agreement, Animoca Brands would establish an account on HashKey Exchange to underscore their shared dedication to lawful virtual asset trading.