While the days of world-famous athletes promoting cryptocurrency exchanges have yet to return since the collapse of FTX (and the subsequent class-action lawsuits against some of those promoters), two partnerships announced this weekend aim to bring sports and crypto closer together again. 

On Saturday, Tyler and Cameron Winklevoss, co-founders of the Gemini exchange, announced their investment of $4.5 million worth of Bitcoin into football club Real Bedford FC, which is owned by Peter McCormack, host of popular podcast What Bitcoin Did. The Winklevoss twins will assume the role as co-owners alongside McCormack, who purchased the team in 2021. 

The investment is the largest ever made into a football club in the United Kingdom outside of the professional leagues, according to a …