The FIFA Women's World Cup is underway. The tournament has captured the attention of viewers from around the world. As a result, more money is being invested in the tournament, though it still lags the men's tourney. Wells Fargo Vice President and International Economist Brendan McKenna analyzed the economics surrounding the FIFA Women's World Cup. McKenna notes how the tournament's popularity is continuing to grow around the world. "We are seeing increased viewership from regions such as Asia, Middle East, North Africa, Europe, Latin America. So the game is really exploding in popularity," McKenna said. McKenna also notes that, because of the global popularity of the sport, more businesses are getting involved too, saying "it's not just global popularity and global viewership. We're also starting to see the business side of the sport become more global as well." McKenna also discusses the disparity in what FIFA is getting for the broadcast rights for the men's versus the women's tournaments. McKenna says it will take more investment in the women's game, such as attracting more sponsors, to help get those numbers on par. McKenna also used economic analysis to predict who may win the FIFA Women's World Cup, but you're going to have to click on the video above to see which team it is. 

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