The giant web3 brand Yuga Labs hired an experienced marketing executive as its Head of Brand Partnerships. 

Won Kim joined Yuga after co-founding the web3 consulting agency and NFT fund Bored Room Ventures. The position not only requires forging new brand collaborations but also staying up-to-date with social media and gaming trends and working with Yuga Labs senior executives on implementing a business development strategy. 

"As head of brand partnerships, my goal is simple: To build impactful partnerships that not only drive brand awareness and engagement, but also contribute to the larger narrative of building culture on the blockchain," Kim wrote on the social media platform X. "My journey into Web3 has been all the feels, and I am lucky to continue building in Web3, and …