High-profile celebrities shilling for crypto making a comeback?

It's probably too early to tell, but in one of the splashiest examples in recent times of a megastar promoting crypto—after the FTX debacle, taking money to be a brand ambassador for crypto companies fell drastically out of favor—Eminem has lent his voice to a new TV advertisement for Crypto.com. 

Eminem posted the ad to X on Friday, writing simply: "You know what it’s always been."

In a statement, Crypto.com said the ad "will premiere Saturday during the Lakers NBA Playoff game held at the Crypto.com Arena." It appears the cryptocurrency exchange also intends to plug its services with the ad at other sporting events, including the Formula 1 Miami Grand Prix and an upcoming UFC event.

"Fortune favors the brave," a …