The following is an op-ed by Maria Eisner, the ESG & Sustainability Lead at Concordium.

As Web3 strives for mass adoption, layer 1 protocols should treat users – especially their developers – like consumers. They must prioritize a positive, valuable experience for each person interacting with the protocol.

So, when traditional consumer statistics come to light, layer 1 protocols should take heed: a PWC report found that 32% of customers will leave a brand they love after a bad experience.

A report by McKinsey and NeilsonIQ also found that products making environmental, social, and governance (ESG)-related claims “averaged 28% cumulative growth over the past five-year period, versus 20% growth for products that made no such claims.” This data is directly applicable to Web3.

Speed, …