Blockchain payments infrastructure firm MoonPay today launched Web3 Tools, a platform designed to aid brands in providing a less complex Web3 experience for consumers. 

“MoonPay's Web3 Tools now offers a comprehensive suite of features, including authentication, identity verification, token-gating, ticketing and insights — empowering brands to build communities, foster loyalty, and unlock new revenue streams,” the company said in a statement. 

The new platform has already assisted global brands such as Adidas, Gucci, Puma and Mastercard in their Web3 initiatives, according to the statement. Puma, for instance, used Web3 Tools to develop digital twins of its latest collections that allowed customers to purchase digital sneakers redeemable for physical pairs.

MoonPay said that …