Fox Corporation, the media firm behind Fox News, Fox Sports and Fox Entertainment, has onboarded media brand TIME as its first external publishing partner on its Polygon-based Verify Protocol.

TIME will use the blockchain-based media platform as part of its content licensing and verification strategy, according to a statement shared with The Block.

Fox collaborated with Polygon Labs to launch the open-source Verify Protocol on the Polygon Proof-of-Stake (PoS) network in January. It is designed to cryptographically sign media content on the blockchain, allowing it to be independently verified by users as originating from a trusted publisher.

Verify Protocol also seeks to establish content licensing deals with AI firms covering how media companies’ intellectual property is used and …