Popular NFT project and merchandise brand Pudgy Penguins and NFT licensing platform OverpassIP said they have established their parent company, Igloo Inc.

“Igloo was formed to create an end-to-end ecosystem for new people to come into crypto, non-dilutively,” the company wrote in its X post. Igloo said its main aim is not based on the price of a cryptocurrency but rather providing an end-to-end user experience for mass adoption of crypto.

Igloo further explained that the prominent NFT brand Pudgy Penguins will be the first point of entry for its ecosystem, leveraging the emotional connection people already have with the brand. OverpassIP will then further encourage collector participation through licensing, the company wrote.

The company also teased a new project in the pipeline.“Over …