Node Capital just released a report titled “Airdropping: Some Truths,” revealing that airdrops are not risk-free promotions and offer few benefits.
A new report claims that token airdrops are expensive practices without long-term promotional value.
The report claims that airdrops can be unsuccessful for recipients and platforms without clear goals, effective communication, and a commitment to token supply.
Node Capital emphasized the integration of platform tokenomics and careful consideration of complex aspects such as bad actor filtering and compliance with relevant regulations in order for an airdrop to succeed.
Main takeaways
Per the report, “airdrops are not risk-free promotions,” rather it is “great for creating fast wallet growth.” However, if it is not executed properly it can be ” very expensive with little long term results.”
Airdrops can incur significant costs without yielding long-term benefits, thereby undermining their promotional value. They require clear goals, communication, and a commitment of at least 10% of the token supply to have a strong impact.
Users may be attracted by the free tokens, but platforms must give them a strong reason to stay and participate with a platform by measuring key metrics before, during, and after the airdrop to ensure the campaign achieves the desired effect.
Airdrop launch strategy
Node Capital stressed that successful airdrops require much more than social media and FOMO hype. Platforms must understand their own goals and encourage their token holders to utilize their platform.
Platforms also have to provide token holders with real-world applications, or they will experience a large sell-off after an airdrop. Effective airdrops should align with the platform’s tokenomics and employ a targeted communication strategy to reach desired audiences.
Airdrop management
The report also gives recommendations on handling complex aspects of an airdrop, such as filtering out bad actors and ensuring compliance with relevant regulations.
It emphasizes smart contracts and dedicating sufficient time and resources to ensure a smooth and disaster-free airdrop.