Rarimo has launched RariMe, a Worldcoin competitor that uses zero-knowledge (ZK) proofs to preserve the anonymity of its users.

Described as a self-custody identity wallet, Rarimo says it unlocks private but verifiable identities. While Worldcoin makes use of specially-created technology called The Orb to scan users’ eyeballs to create a unique identifier, the RariMe app simply scans a user's passport to verify identity.

This creates an incognito profile and generates zero-knowledge proofs that proves a user's age, citizenship, or humanity.

Zero-knowledge proofs have been a major area of focus in privacy and cryptography for years, but have more recently become a growing area of interest for blockchain projects. The crux of the technology is that information can be verified without having to actually share it.

But the enhanced privacy that the technology offers has sometimes fallen afoul of regulators. Earlier this year Binance warned it might need to (but ultimately didn't) delist Zcash (ZEC), a privacy coin that leverages ZK proofs.

Binance, and other exchanges, have grappled with this before.

In May 2023, the exchange announced that it would delist several privacy coins including Monero, Zcash and Horizen in France, Italy, Poland and Spain, before backtracking on a number of the affected cryptocurrencies a month later.

Typically, most digital platforms would use a third party to approve identity credentials. But RariMe’s use of zero-knowledge proofs to confirm uniqueness means users are kept anonymous and no personal information is ever shared outside of the RariMe platform. At the time of writing, RariMe is compatible with MetaMask and can be integrated with platforms like Coinbase, Civic, Gitcoin and Zealy.

Now that RariMe has launched, early adopters will be able to receive reserve tokens via the referral scheme as well as unlock different levels and access special rewards. The platform has already seen 34,820 incognito accounts created and generated more than 98,000 zero-knowledge proofs, according to its website.

The Beta launch also includes a humanitarian airdrop to Ukrainian citizens.

“It showcases Rarimo’s identity infrastructure and how it can be used by projects and organizations to reach civilians directly,” the team wrote.

Earlier this year, Rarimo used its zero-knowledge proof tech to launch an anonymous blockchain referendum on the legitimacy of the Russian election that kept Vladimir Putin in power. The Arbitrum-powered Russia2024 tool was spearheaded by exiled Russian opposition leader Mark Feygin and allowed Putin critics to voice their concerns, without risking their own personal safety.

“Dissent in Russia is growing more risky and public opinion harder to track,” Feygin said in a statement at the time.

“Voting systems need to ensure that users are anonymous, eligible & unique,” said Rarimo of their Freedom Tool last month. “But guaranteeing all 3 properties at once and in a trustless environment has always been a monumental challenge.” It was described by Freedom Tool co-founder Lasha Antadz as “a kind of wartime defense technology.”

It comes after the British Government controversially changed the rules around elections, meaning voters will now need to provide photographic ID at polling stations. Elsewhere, the 2020 U.S. Presidential Election was marred by several reports of vote rigging, which ultimately led to the January 6 attack on the Capitol.

Edited by Stacy Elliott.