It might just be TON summer.

The Open Network was initially called the Telegram Open Network and was launched by the messaging app popular within the crypto community, boasting over 900 million users. However, the blockchain drew ire from the U.S. Securities and Exchange Commission, leading the open-source community to continue its development, with Telegram continuing to support the network.

In February, Telegram announced ad revenue sharing, which splits profits 50/50 with channel owners. Most importantly, though, the revenue is paid out in TON’s native token — toncoin — and facilitated through the network.

According to Telegram’s CEO, Telegram channels generate 1 trillion views a month, but at the time of the ad-sharing launch, only 10% of channels were monetized with ads. While …