Clicker game Notcoin has seen its token fall 14% today amid a broader market rout. What’s more, its teased fresh start seems to have left fans confused on where the project is heading.

Last week, a cryptic message in the Telegram chat pointed to a “fresh start” for the project hinting at a possible collaboration with The Open Network (TON) NFT project Lost Dogs.

On Wednesday, a mysterious passage posted on social media began a new narrative for the viral Telegram game with a dog being born from a Notcoin. Rather than exciting the community, it appears many are just confused about where the project is heading.

“What will happen to Notcoin,” one message read in the Lost Dogs Telegram chat. “Not interesting broo,” another said. “Notcoin is dead,” a disgruntled investor replied.

Over the week, Notcoin is down 31% to $0.00999. This comes amid a broader downturn in the crypto market as Bitcoin falls 10%, Ethereum 15%, and the wider GameFi category, as defined by CoinGecko, drops 23%.

Alongside this new beginning, the project also announced its “Explore” platform which will allow new projects to be discovered through Notcoin’s Telegram app.

For players, Explore will introduce them to new Telegram games in exchange for rewards—up to $0.20 per completed campaign. For game developers, their project will be introduced to over 40 million users. However, devs will have to provide at least $20,000 in Notcoin tokens to help fund the rewards.

On top of this, Notcoin announced a Telegram Gaming Accelerator in partnership with gaming solutions company Helika. The initiative is aimed at helping game developers lead the next wave of Telegram based mini apps.

Applications for cohort one will open next week, according to the announcement.

Despite all its announcements, Notcoin remains in the red and is the fourth largest loser this week among the top 100 crypto tokens—less than a percentage point behind Pepe and Lido DAO, a little more behind Core.

Edited by Stacy Elliott.