Goldman Sachs plans to launch three tokenization projects before the end of the year. This move will allow the American multinational investment bank to effectively differentiate its offerings from market rivals.

Traditional finance (TradFi) players are steadily entering the blockchain space as clients demonstrate growing interest in digital assets.

Goldman Sachs Targets Institutional Clients With a Tokenization Approach

The report, citing Goldman Sachs’ global head of digital assets, Mathew McDermott, indicated plans to address the growing interest among institutional clients.

It draws inspiration from the growing interest in asset tokenization. This is as Real World Assets (RWA) presents among the most bullish narratives this year. According to McDermott, tokenization and converting RWAs into digital tokens is an opportunity zone for Goldman Sachs to:

• Create marketplaces for tokenized assets
• Enhance transaction speeds and
• Diversify the types of assets available for collateral

Read More: What Are Tokenized Real-World Assets (RWA)?

With these three tokenization projects lined up, McDermott revealed that initial plans will focus on the US market. The US fund complex and European debt issuance, in particular, will be primary focuses, leveraging private blockchains for regulatory compliance.

With this move, the multination bank follows other TradFi players like BlackRock, Franklin Templeton, and Fidelity, among others, who forayed into the crypto space. Their spot ETFs (exchange-traded funds), among others, delivered Bitcoin (BTC) to Wall Street, granting institutional players exposure. Unlike them, however, Goldman Sachs will target its own niche, comprising retail customers, by focusing on public blockchains.

Bitcoin ETFs Made Asset Tokenization an Opportunity for Institutions

Besides Goldman Sachs, other major financial institutions that are actively exploring and investing in tokenization technologies include JPMorgan and Citi. According to McDermott, the advent of Bitcoin and Ethereum (ETH) ETFs in the US market promises enhanced liquidity. 

With more liquidity coming to the space, Goldman Sachs foresees more pension funds, insurance firms, and other institutional investors coming. Consulting firms such as McKinsey and Boston Consulting Group share optimism, forecasting the RWA market to boom into a multi-trillion dollar by 2030.

This development follows the landmark approval of BTC spot ETFs in January, making RWA tokenization one of the most bullish narratives so far in 2024. Its potential impact to transform innovation and reshape the landscape of capital markets in the long term attracts industry behemoths.

“RWA is the hottest vertical in crypto. Decentralized ETF (DETF) and many other crypto native projects have been working on tokenization and RWA development for several years,” DETF wrote.

Read More: How To Invest in Real-World Crypto Assets (RWA)?

RWA tokenization involves converting tangible assets like bonds, real estate, and debt into digital tokens on blockchain networks. As the concept gets mainstream attention, including meriting for a hearing in Congress, BlackRock’s tokenized US treasury, BUIDL, recently became the largest tokenized fund in the market.