Business intelligence firm and corporate bitcoin holder MicroStrategy announced a 10-for-1 stock split on Thursday.

Effective as of the close of business on Aug. 1 by means of a stock dividend to its holders, the class A and class B common stock splits aim to make MicroStrategy’s shares more accessible to investors and employees, according to a statement by the firm.

“As a result of the dividend, each holder of a share of MicroStrategy’s class A common stock will receive nine (9) additional shares of class A common stock and each holder of a share of MicroStrategy’s class B common stock will receive nine (9) additional shares of class B common stock,” the company said.

The shares are expected to be distributed after the close of trading on Aug. 7, with trading expected to recommence on …