Pixelverse, one of the popular Telegram tap-to-earn games, has made headlines with its latest announcement. On July 16, Pixelverse revealed that Pudgy Penguins, a popular Ethereum non-fungible token (NFT) collection, will be one of the characters in its hit Telegram game, PixelTap.

Pixelverse’s decision to incorporate Pudgy into PixelTap is a strategic move to enhance the game’s appeal and expand its user base.

Pixelverse and Pudgy Penguins Join Forces to Drive Crypto Mass Adoption

The Pudgy Penguins NFT collection has seen remarkable success both online and offline. According to CryptoSlam data, the Pudgy Penguins NFT collection has recorded an all-time sales volume of over $390 million. Additionally, Pudgy Penguins has extended its presence with its merchandise in major retailers like Walmart and Target.

Read more: Tap-to-Earn: What to Know About the Crypto GameFi Trend

Kori Leon, Co-founder of Pixelverse, explained the rationale behind this collaboration to BeInCrypto. He emphasized that collaboration is ideal because both projects aim to promote mass crypto adoption.

“And don’t think Pudgy Penguins is only an NFT collection; anyone who bought a toy at Walmart is part of the Pudgy community. Pudgy Penguins use cute characters and social media to make crypto less intimidating, while we use video games to do the same. By combining gaming and cuteness, I believe we can onboard even more users to Web3,” he said.

In addition to this partnership, Pixelverse recently announced that it will launch its native token, PIXFI, on Thursday. The token will commence trading on several major crypto exchanges, including Bybit, at 12:00 UTC on the same day.

Earlier this month, Pixelverse also revealed that it raised an additional $2 million in funding from Galaxy, CRIT Ventures, and other investors. This investment came after the game secured a $5.5 million raise in June, with participation from Delphi Digital and Merit Circle, among others.

Can Tap-to-Earn Games Sustain Long-Term Success?

Pixelverse is a digital world where characters can join and get a ‘cyberpunk’ makeover. Pudgy Penguins, for instance, will have special abilities like freezing and being robotized.

Pixelverse players set out warfare and adventure objectives in a cyberpunk city. Players must gather relics, create and improve bots, and lock them as NFTs. Through the PIXFI token, the game presents a special combination of exploration, strategy, and real-world incentives.

Pixelverse’s game has experienced explosive growth amid a Telegram tap-to-earn boom. It claims to have attracted over 15 million users in less than a month.

Read more: How To Buy Notcoin (NOT) and Everything You Need To Know

Pixelverse’s success can be likened to Notcoin—the pioneer in the tap-to-earn genre—which already generated its own token, NOT. Despite these games’ success, some experts question their sustainability and long-term value, suggesting they might not offer lasting benefits.

The key issue is whether these projects can provide long-lasting value and maintain token demand. Though their fate depends on several elements, including marketing plans and market conditions, tap-to-earn games definitely draw attention and continue to develop.