With Rio Innovation Week 2024 just days away, the BeInCrypto stage has confirmed the attendance of Guilherme Nazar, Vice President for Latin America at Binance.

Representing the world’s largest cryptocurrency exchange, Nazar will speak at the event’s 4th edition, discussing the current state of industry, challenges, and the path to onboarding the next billion users.

Binance Continues Exploring Latam

In its seventh year, Binance continues to prioritize its customers. Nazar will share insights on the state of crypto adoption in Latin America, with a focus on Brazil’s investments in development, security, and Web3 solutions.

“Latin America is a market with great prospects for the digital asset ecosystem, home to three of the top 20 countries in adoption, and there are endless opportunities to develop the local industry, meet users’ needs and educate society,” Nazar said.

Nazar also highlighted Binance’s commitment to working closely with policymakers to create regulations that allow to build innovative products while safeguarding user funds. He shared the exchange’s plans to increase investments in asset custody and new payment functionalities to attract more users.

“2024 has been an exciting year for the cryptocurrency industry and the Web3 ecosystem as a whole, with landmark developments in the regulatory, technological and adoption areas around the world. The industry is stronger and more resilient, and we are excited to build the path to 1 billion users with investments in customer focus, education and security,” Nazar told BeInCrypto.

Binance, the exchange with the most local licenses and approvals worldwide, uses its experience to boost the security and transparency through better tools and technology.

With over $100 billion in assets under its care, Binance is heavily investing in infrastructure. The platform offers a variety of crypto products and services, including educational content and Web3 solutions.

Stellar Lineup on BeInCrypto Stage

Nathalia Arcuri, founder of Me Poupe!, Alena Afanaseva, co-founder and CEO of BeInCrypto, and Fabrício Tota, director of New Business at Mercado Bitcoin, will join Nazar on the BeInCrypto stage. Arcuri, with over 10 million followers, is the mastermind behind the world’s largest finance channel. Afanaseva leads BeInCrypto in 20 languages, transforming it into a global crypto news hub. Tota, a veteran in the financial and tech sectors, is one of Brazil’s most renowned crypto professionals.

The BeInCrypto stage will also feature major names like Agrotoken, B3, Comissão de Valores Mobiliários (CVM), and Itaú Unibanco. Other notable participants include Bradesco, BTG Pactual, Banco do Brasil, Microsoft, ABCripto, Bitso, Trexx, and MIBR. Additionally, Plataforma Impact, the Ethereum Brasil community, Educar+, and many others will be present.

Last year, Rio Innovation Week drew over 155,000 attendees from 15 countries during its four-day event. It featured more than 2,500 speakers across 32 conferences, including a notable stage curated by BeInCrypto journalist Aline Fernandes.

The 4th edition, themed “Humanization in Times of Artificial Intelligence,” will take place at Pier Mauá in the city’s port region, hosting 37 conferences across 28 stages. Organizers expect the event to generate R$2.6 billion in business and attract around 150,000 participants over the four days.

In addition to last year’s themes — Health, Culture, ESG, Energy, Retail, Agriculture, Society 5.0, and Education — new segments have been launched. These include B2Mamy, a digital community for mothers, and BRIFW, focused on fashion, art, and digital beauty. Other new sectors are Humanare (human and organizational development), Planetiers (environmental sustainability), Science for All by Marcelo Gleiser, and the Global Compact and G20 conferences.

For the full program and details about speakers, including Binance and Mercado Bitcoin, visit the Rio Innovation Week website.