Taylor Swift’s Singapore Concert Frenzy Propels UOB Card Signups
07/04/2023 12:18
Taylor Swift fans across Asia have flocked to sign up for United Overseas Bank Ltd.’s cards as the frenzy to get hold of the pop star’s Singapore concert tickets heats up.
Taylor Swift
Photographer: Suzanne Cordeiro/AFP/Getty Images
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Taylor Swift fans across Asia have flocked to sign up for United Overseas Bank Ltd.’s cards as the frenzy to get hold of the pop star’s Singapore concert tickets heats up.
Daily average credit card applications across Singapore, Thailand, Malaysia, Indonesia and Vietnam jumped 45% in the week Swift announced her concert dates, compared with earlier in June, UOB said in response to Bloomberg News queries, as fans try to get in on a presale that’s exclusively available to the bank’s cardholders.