As rumors swirl about the Trump Organization’s new crypto initiative, the company’s president Eric Trump hints it will involve “digital real estate.”

The Trump Organization, the real estate powerhouse led by the family of former President Donald Trump, is reportedly gearing up for a new foray into the crypto space.

In an Aug. 14 interview with the New York Post, Eric Trump, the executive vice president of the Trump Organization, provided a glimpse into the upcoming project, indicating that it will focus on “digital real estate.” While he did not clarify whether this would involve non-fungible tokens, tokenized real-world assets, or another type of digital property, he hinted at the venture’s potential impact, suggesting it could introduce a new form of “collateral” that “anyone can get access to and do so instantly.”

“I don’t know if people realize what a shake up that is for the world of banking and finance. I hope we can help change that.”

Eric Trump

He further emphasized the potential social impact of the initiative, noting that “over half” of the U.S. population “cannot be banked.” Per Eric Trump, the technology behind this new venture could enable individuals to be “almost instantaneously” approved or denied for loans based on mathematical assessments, rather than traditional banking policies.

The Trump Organization teases defi venture

In early August, Donald Trump Jr. published a post on X, saying the crypto market should be ready for an announcement that will “shake up” the ecosystem. Meanwhile, Eric Trump confessed in a separate X post that he had truly fallen in love with crypto/DeFi” and that a big development around this was coming.

Adding to the speculation, real estate mogul and Trump ally Steve Witkoff posted on X, praising the potential of crypto and decentralized finance. The crypto community has been abuzz with theories that the Trump Organization might be planning a project related to RWA, possibly allowing investors to purchase tokenized shares of Trump’s real estate holdings. However, the company has yet to make any official statements confirming these rumors.