On August 19, HashKey Group, a prominent digital asset financial services provider in Asia, announced a new collaboration with Catizen, a Web3 gaming platform integrated with Telegram. 

This partnership is poised to make strides in the GameFi industry by merging HashKey’s digital asset expertise with Catizen’s growing gaming ecosystem.

Catizen’s Potential Growth Attracts Web3 Industry Players

Their collaboration will focus on developing next-generation GameFi products within TON ecosystem, with the aim of influencing the global digital entertainment sector. Tim Wong, Chairman of Catizen Foundation, emphasized that the partnership with HashKey Group aligns with Catizen’s broader strategy to stay at the forefront of Web3 gaming innovation. With HashKey’s support, Catizen aims to continue expanding its user base and integrating seamlessly with digital asset services.

“This collaboration […] [enables] us to provide our 20 million global community members with enhanced, compliant, and reliable digital asset services,” Wong added.

Read more: What Is Catizen?

HashKey will provide necessary regulatory guidance and technical support, ensuring that Catizen’s digital services operate efficiently and securely. This partnership also marks HashKey’s deeper expansion into TON ecosystem since establishing alliances with TON Foundation in April.

Catizen and Hashkey’s partnership comes after the game’s recent integration with OKX Wallet. Earlier this month, OKX Wallet incorporated Catizen into its platform, expanding its ecosystem by offering users access to one of the most popular Telegram mini-apps.

Since its launch, Catizen has quickly gained traction and now boasts over 29 million users globally. As of August 5, the Catizen team reported that the total number of on-chain players had exceeded 1.7 million. Additionally, the report noted that Catizen’s daily active on-chain users make up 30% of TON blockchain ecosystem.

Read more: What Are Telegram Mini Apps? A Guide for Crypto Beginners

The potential growth of Catizen also gains traction from the industry figures. Jack Vinijtrongjit, CEO of Saakuru Labs, recently shared his thoughts on the Telegram mini-app with BeInCrypto.

“Catizen is one of the very few games that make sense on Telegram since they didn’t just use it as a funnel to other games but actually focused on a proper business model and revenue. I can see the trend of Telegram games exploding, but they won’t just be on TON. It will be on any chain. Eventually, more and more people will understand the difference between Telegram and TON as more and more Telegram games are launching on other chains. That might actually affect the way people value TON as an ecosystem,” Vinijtrongjit noted.