Exploring the Secrets of Match's Dual-Asset Upward Spiral Growth

Introduction

In the first half of the year, Meme projects like BOME, WIF, MAGA, and AI-concept coins like SOAI brought immense wealth to numerous crypto enthusiasts. In the second half, the highly anticipated blockbuster project, Match, is set to launch, promising profit margins in the hundreds or even thousands of times, creating a larger-scale wealth effect.

Match is an innovative platform based on AI and big data infrastructure, dedicated to overcoming barriers to value-based social interactions. Leveraging the wealth effect of Meme coins, Match has established a highly efficient value-based social network. It solves the precise matching issue between users and projects through an extensible social graph, merging social engagement with wealth creation.

As a top-tier project combining AI, SocialFi, and Meme sectors, Match pioneers a dual-asset model combining NFTs and RFG tokens, offering new gameplay and concepts that drive industry transformation.

This paper aims to delve into the dual-asset upward spiral growth logic of RFG tokens and NFTs through analyzing their underlying connections and how innovative design and sophisticated interaction mechanisms increase the value of Match assets.

1. Dual-Asset Model of NFT + RFG: Expanding Value Growth Space

The dual-asset model (commonly dual-token) is prevalent in gaming ecosystems. It leverages the growth of one asset to drive the appreciation of another token, creating a positive feedback loop. This model aims to achieve sustainable project growth by incentivizing user participation and promoting token circulation. The dual-token model was pioneered by the hugely popular Axie Infinity in 2021, which included the governance token AXS and the in-game token SLP. In 2022, Stepn adopted a similar model, with GST and GMT serving as the in-game currency and governance token, respectively.

Leveraging insights from past successful projects, Match has creatively transformed the dual-asset model. On Match, there are two types of assets: Match NFTs and RFG tokens. According to the whitepaper, Match NFTs are incentive tools for users on the platform. By holding and using NFTs, users can earn RFG tokens, unlock more platform features, and gain higher social value.

1. RFG tokens

RFG is currently the only token asset on the Match platform. Many people consider it a platform token, but it aligns more with the fundamental attributes and growth logic of Meme coins.

Unlike typical platform tokens, RFG tokens are launched with complete fairness, with no tokens reserved for the project team. This means there is no risk of the project team or large holders dumping their tokens. The total issuance of RFG tokens is 100 billion, with 30% allocated for liquidity provision, 10% for airdrops, and 60% for user community mining and other business outputs, all locked in smart contracts.

It is well known that all Meme coins must have the attribute of fair launch. Any form of private sale can create a price advantage for a select few, as seen with DOGE, SHIB, and BOME. In this regard, RFG has achieved absolute fairness, as all participants start from the same point.

RFG has a low initial market cap, presenting a value opportunity with high potential for hundred-fold or even thousand-fold increases.

According to official estimates, the initial Fully Diluted Valuation (FDV) is only USD 4.5 million. If RFG grows to a mid-tier Meme project with an FDV of USD 100 million, it will offer a 21x return. If it reaches the level of BOME (FDV of USD 760 million), the increase rate will expand to 168x. Subsequently, RFG's next goal is to challenge the positions of BONK and WIF, with FDVs of USD 2 billion and USD 2.6 billion respectively, offering more than 200x growth. Further, with a massive influx of users into Match, mirroring the success seen with DOGE and SHIB, the market cap could soar beyond USD 10 billion, presenting thousand-fold or even ten thousand-fold growth. For users, the earlier they participate in RFG, the greater the profit potential.

Additionally, seasoned Meme investors often encounter projects that start with pools as small as a few thousand dollars, primarily designed to foster a false impression of pumping potential. Project teams would buy in advance, pump the price by dozens of times, and then release the smart contract to the community to cash out from users. If no one buys, they abandon the project and start anew, repeating the cycle in search of unsuspecting investors.

However, RFG is different. It starts with a liquidity pool of USD 100,000 and encourages the community to build greater liquidity through its mechanisms. The project team is competent and confident to attract new users continuously with its inherent value. Match’s extensive user base, enabled by its value-based social graph, can easily form a consensus, driving the RFG price up.

"It's unsustainable to rely solely on the project team to pump the price and mislead users. Long-term success depends on user consensus, intrinsic project value, and continuous influx of new users. This is our confidence and backbone", stated a project team member.

Indeed, high-caliber projects inevitably become top players in their fields, and RFG is destined to join their ranks. For example, early SHIB airdrop recipients initially sold their tokens for just tens of dollars, but holding them long-term could have yielded returns in the thousands. Similarly, early Uniswap users received 400 tokens in a free airdrop (valued at USD 12,000 months later), yet this did not hinder Uniswap from maintaining its leading DEX position.

Crucially, Match provides substantial early use cases for RFG, which can further reduce market circulation and selling pressure, thereby driving up the price. Specifically, users can earn a yield of up to 15% APY through single-token RFG staking. Moreover, RFG staking can boost the APY through the Social Mining Staking (SMS) NFT pool - the more RFG staked, the greater boost in APY. By decreasing market circulation, supply is constrained, thereby driving demand and price upwards.

In this regard, RFG surpasses many Meme projects. Meme leaders like DOGE and SHIB lack strong use cases, while newer projects like PEPE, BOME, SLERF, and WIF are often for entertainment purposes, lacking both income-generating and practical use cases. Without a core value proposition, a mere price drop can trigger massive sell-offs, creating a death spiral. RFG’s initiatives avoid these pitfalls, eliminating the resistance to price increase and selling pressure, thereby reshaping the Meme ecosystem.

2. English genesis NFT auction

While RFG offers the potential for hundred-fold and thousand-fold growth, it is not easy to make it real. The primary and continuous method for users to acquire significant amounts of RFG is through NFT staking/mining.

There are three types of NFTs, each representing different mining weights, identified as α, β, and γ, with mining weights of 1.1x, 1.2x, and 1.3x, respectively (γ having the highest mining weight and value). Match offers three types of NFT staking pools: single NFT pool, double NFT pool, and triple NFT pool, encouraging user interaction and enhancing social activity on the platform. NFT staking/mining not only generates RFG tokens but also increases the long-term value of NFTs. Users holding NFTs essentially possess a "golden shovel", enabling them to continuously reap returns.

To ensure fairness, the total issuance of NFTs is limited to 45,000, with 90% to be sold through Match's unique decentralized English auctions, ranked by bid amount. The starting price for the second phase will be determined by the final price of the first phase. The auction will take place in 10 phases, starting at USD 70 for the first phase, with the highest bidders winning. As the auction phases progress, prices will increase. This means that participating in the first phase and acquiring NFTs can result in significant appreciation by the final phase, even without any action. Moreover, NFTs can mine RFG tokens, which in turn boost the token price, allowing users to "have their cake and eat it too".

All auctions are conducted through smart contracts, with open-source algorithms ensuring completely random blind auctions. The NFTs obtained through the auction are entirely random. Additionally, each user is allowed to participate in a maximum of two phases, thus acquiring up to 4 NFTs. This is to avoid excessive concentration of tokens and maintain the spirit of fair community distribution inherent in Meme culture.

3. Synergy between NFTs and RFG tokens

The value of RFG and NFTs has been analyzed separately, but there is a strong interconnection between them.

NFT staking is a crucial source of RFG and the only way for early users to acquire substantial amounts of RFG. Unlike typical Meme coins that opt for full circulation at launch, RFG has a slow release schedule. All RFG tokens are locked in smart contracts and are only released according to specific rules or logic within the business scenarios. This method reduces market circulation and selling pressure, allowing for a better reflection of the token's price.

NFT auctions indirectly set the price for RFG tokens, with NFTs serving as RFG mining rigs. Bitcoin and other projects that implement Proof of Work (POW) consensus mechanisms are increasingly recognized by more regulatory bodies in the United States primarily because mining rigs can accommodate significant funds, and the tokens generated by these rigs also involve a certain cost, establishing a fair market price. Similarly, as RFG prices rise, more people will participate in NFT auctions. This auction activity drives up NFT prices, further increasing the cost of RFG tokens, and leading to spiral growth.

RFG also plays a role in NFT auctions. Users staking RFG in single-token pools have a higher probability of obtaining high-level NFTs. The more RFG staked, the higher the Boost APY coefficient when NFTs are staked to generate RFG, with a maximum boost of 2x. Higher-level NFTs yield greater returns, further incentivizing users to stake more to acquire higher-level NFTs.

It is important to note that as more users participate in NFT auctions, the probability of obtaining two NFTs decreases. Considering that the rising RFG price will likely attract more participants to the NFT auctions, it is advisable to participate as early as possible.

2. User Growth: Providing Continuous Upward Momentum

The dual-asset model has extensive upward potential but relies on continuous user growth. Only a constant influx of users into Match can create strong buying pressure and stable asset appreciation. Match drives bottom pool growth through several strategies.

Firstly, launch initial airdrop for value return to attract early users. 10% of RFG issuance will be used for airdrops, a proportion comparable to recent popular projects like ZK and ZRO. Users need to complete specific tasks to receive the airdrop, such as connecting wallet addresses, linking social media accounts, and sharing activity information. This strategy triggers a new wave of social virality, expanding the user base and achieving exponential growth. For instance, the DOGS airdrop attracted a million subscribers on TG in just two days. RFG's airdrop is expected to attract more users.

Secondly, allow users to add LP liquidity for RFG to receive a portion of the airdrop. This approach prevents early-stage dumpers and converts airdrop users into buyers, increasing the bottom pool.

The question arises: why would airdrop users add liquidity? This is due to RFG's multiple benefits, known as "one fish, five bites". 1. Adding liquidity at the start offers a high proportion of airdrop shares. 2. LP users earn trading fee dividends, thus obtaining a price advantage. 3. Acquiring tokens at a lower price allows users to benefit fully from RFG's price increase. 4. Users can earn liquidity mining rewards, gaining more tokens at a lower cost. 5. Staking the obtained RFG increases the probability of getting higher-level NFTs in auctions, yielding more returns.

Finally, launch online and offline promotions to attract a massive influx of users. Offline, Match has partnered with dozens of large communities, covering over 200,000 real users. Online, it collaborates with numerous KOLs worldwide, and its promotional channels will cover mainstream media globally. This combination of extensive information dissemination and airdrop mechanisms will penetrate various user groups. As a result, Match is expected to reach a direct and indirect audience of millions.

With these multifaceted efforts, users' willingness to buy will be significantly boosted. It is estimated that within two months of launch, the bottom pool will grow to between USD 1.7 million and USD 3.4 million, a 17- to 34-fold increase from the initial pool. This is only the beginning. As more users join, the bottom pool's growth is expected to reach 100- to 500-fold within the first year.

Conclusion: Match Ignites a Bull Market Frenzy

In comparison to its competitors, the Match platform is expected to achieve a valuation of over USD 1.5 billion.

SocialFi project Farcaster recently raised USD 150 million, reaching a valuation of USD 1 billion. According to Coingecko, the current market cap of each leading application in the SocialFi sector is over USD 100 million, with FDV (which can be considered as valuation to some extent) exceeding USD 1 billion. The current market cap of each leading application in the AI sector is over USD 300 million, with WLD having a circulating market cap of USD 580 million and an FDV of USD 21.2 billion. The leading projects in the Meme sector generally have market caps over USD 200 million, with the highest reaching several billion dollars. With the combined strengths of SocialFi, AI, and Meme, Match's future valuation is expected to be at least USD 1.5 billion, potentially reaching USD 20 billion or even USD 30 billion.

Currently, Bitcoin is consolidating at a high level of over USD 60,000, but altcoins have remained relatively quiet, mainly due to a lack of new narratives. As a narrative combining AI, SocialFi, and Meme, Match is poised to become the most prominent project in the market. Just as DeFi heralded a bull market in 2020, the innovative gameplay introduced by Match might swiftly trigger a new round of bull market frenzy.