Floki has announced a substantial investment in the new CAT token, derived from the famous animated series “Simon’s Cat.” This decision by Floki’s decentralized autonomous organization (DAO) to allocate $200,000 USDT from its treasury to purchase CAT tokens marks a strategic foray into entertainment-themed meme coins.

“Simon’s Cat,” is an animated show known for its humorous depiction of a mischievous cat and his owner. Through the meme coin launch, the brand might be aiming to explore blockchain technology for broader engagement and monetization.

Simon’s Cat (CAT) Airdrop in Binance

After an approval process, an overwhelming 97.72% of votes within the Floki DAO supported this initiative. Consequently, the Floki DAO will hold CAT tokens as strategic assets in its treasury. Indeed, this investment highlights Floki’s attempt to integrate popular culture into its growth strategy.

Coinciding with this investment, Binance extended its support for the CAT token airdrop, targeting Floki holders on its platform. This support has significantly boosted the Floki token’s market performance, with its value increasing nearly 20% this week.

Read more: Best Upcoming Airdrops in 2024

Additionally, these collaborations aim to enhance liquidity and offer additional value to Floki token holders, who will receive CAT tokens directly in their Binance accounts.

Binance will support the distribution of 900 billion CAT tokens to qualified Floki holders based on their holdings. To qualify, users must hold at least 400,000 Floki tokens in their Binance accounts, equating to about $50 at current prices.

“Binance will conduct the airdrop based on a snapshot to be taken on 29 Aug 2024 at 23:59:59 UTC,” Floki announced.

The distribution ratio will depend on the total number of qualifying Floki tokens held on Binance at the snapshot time, ensuring a fair and proportional allocation of CAT tokens to participants.

Read more: 7 Hot Meme Coins and Altcoins that are Trending in 2024

Furthermore, Floki’s strategic investment in the CAT token showcases the strong synergy between crypto projects and entertainment brands. Such collaborations are likely to set a trend for future partnerships between digital assets and mainstream entertainment companies.