Web3 ad firm HypeLab raises $4 million in round led by Shima Capital and Makers Fund | Headlines | News | CoinMarketCap
08/12/2023 00:21
HypeLab, a web3 advertising startup that uses on-chain data to personalize and serve ads, raised seed capital of $4 million in a funding round led by …
The Block7 minutes ago
CEO
Partner
Published on August 11, 2023 17:11 GMT+00:00edited on August 11, 2023 17:14 GMT+00:00
HypeLab, a web3 advertising startup that uses on-chain data to personalize and serve ads, raised seed capital of $4 million in a funding round led by VC firms Shima Capital and Makers Fund.
Founded in part by former Google product manager Ed Weng, who has a background in digital advertising, the adtech aims to sell services to clients eager to get a headstart on connecting with the growing number of consumers embracing blockchain-enabled solutions and products.
Shima Capital General Partner Yida Gao cited the VC’s “excitement for web3 and confidence in adtech playing a critical role in the future of the ecosystem” as reasons for investing in HypeLab.
User adoption in web3
“Ads monetization is a pivotal component that will bring outside capital into the ecosystem and accelerate new …