Popular Telegram tap-to-earn game Hamster Kombat is set to launch its HMSTR token on The Open Network (TON) later this month alongside an airdrop to its many millions of players. On Thursday, the developers announced plans to drop billions of tokens to Binance customers, as well, through a Launchpool rewards campaign.

The HMSTR token will have a total supply of 100 billion tokens, the anonymous Hamster Kombat team revealed Thursday as part of the announcement—and 3 billion of those tokens have been allocated for the Binance Launchpool campaign.

Binance customers in legally permitted countries—not including the United States, for example—will be able to stake Binance Coin (BNB) and the FDUSD stablecoin in the weeklong rewards campaign to earn a share of HMSTR tokens. The campaign will run from September 19 until September 26, the launch date for the token.

Launchpool campaigns have been used for dozens of previous token launches, including major gaming tokens in 2024 like Pixels (PIXEL) and Portal (PORTAL), with Binance customers staking billions of dollars’ worth of BNB and FDUSD in both campaigns to earn a share of the rewards.

Hamster Kombat’s token launch is sure to be a landmark event in the burgeoning Telegram gaming space, given that the game has reportedly attracted over 300 million players to date. The size of the player base has generated concerns over whether TON, which went down twice in late August, can even handle that level of demand.

It’s not the only big Telegram game token that’s set to launch in late September, either, with Catizen and Rocky Rabbit also setting their respective TON token debuts in the lead-up to the HMSTR token generation event. Another rising Telegram game, the Elon Musk-themed X Empire, plans to launch its token soon after HMSTR.

Hamster Kombat’s team said in July that it plans to airdrop 60% of the total token supply to early players, which means that if that estimate remains accurate, then 60 billion tokens will be split between the many millions of claimants. Click here to learn more about what they’ve said so far about how airdrop allocations will be determined based on game progress.