Bitcoin's marketing struggles and the growing impact of tokenizing real-world assets (RWAs) are reshaping the digital asset landscape.

As Bitcoin’s early community relied on its inherent value rather than traditional marketing, larger players are now stepping in to drive broader adoption. At the same time, the concept of tokenizing assets is gaining traction, with various industries showing interest.

Roundtable anchor Rob Nelson, delved into these issues with David Packham, CEO of Chintai.

Rob Nelson highlighted the early Bitcoin community’s reluctance to market aggressively, believing the currency’s financial and philosophical value would sell itself. "The ETFs came in... we are selling this thing," Nelson observed, drawing a contrast between bitcoin’s grassroots promotion and the more commercialized approach of large financial institutions.

David Packham acknowledged the shortcomings in Bitcoin’s early marketing. "There was a complete inability to communicate the technology and its true benefits," he noted, adding that the cryptocurrency’s reputation has been hurt by misunderstandings. Packham also pointed out that some in the Bitcoin community are resistant to using blockchain for broader applications, limiting its growth potential.

On the topic of RWAs, Packham was enthusiastic about the future, revealing that Chintai has a pipeline of potential deals across multiple sectors, including real estate and fine art. "It's in the billions over the next year in terms of if all of them convert," he said, underscoring the growing interest in tokenizing a wide range of assets.

Looking ahead, Packham predicted that RWA tokenization will soon be a common feature in financial markets. "By this time next summer, RWA issuances... will no longer be a novelty," he stated, anticipating rapid growth in secondary markets and a broader adoption of blockchain technology across industries.