Coca-Cola unveils ‘Masterpiece’ NFT collection on Ethereum Layer 2 Base | Headlines | News | CoinMarketCap
08/14/2023 17:36
Coca-Cola launched its "Masterpiece" NFT collection on Base, Coinbase's Ethereum Layer 2 network, featuring classic and modern artworks. Coinbase …
Coca-Cola launched its "Masterpiece" NFT collection on Base, Coinbase's Ethereum Layer 2 network, featuring classic and modern artworks.
Coinbase announced the mint on Sunday as part of its multi-week “Onchain Summer” initiative. “Coca-Cola is bringing their Global Masterpiece campaign onchain with iconic works from leading artists,” it said.
The NFT collection combines classic masterpieces such as "The Scream" by Edvard Munch and "Girl with a Pearl Earring" by Johannes Vermeer with contemporary pieces by artists like Aket and Vikram Kushwah, intertwined with the famous Coca-Cola bottle to form an onchain collectible. The collection draws from the company’s recent “Masterpiece” ad, which was partly generated by AI.
Eight versions of the NFTs are available from 0.0011 ETH to 0.014 ETH, …