Crypto was once a self-contained industry. The average user only heard about it at the Bitcoin (BTC) price peaks and was reluctant to invest in this new asset class. Those passionate about crypto found their way through with limited options to convert their digital coins into fiat and back.

But those days are gone. As crypto products grow in popularity, many platforms, previously entirely confined to web3, are integrating fiat bridges to open their doors to new users. 

Disruption that doesn’t benefit users 

Imagine a common type of web3 product that wants to disrupt its niche and make its service go mainstream. It describes its solution and how blockchain revolutionizes the traditional way of doing things. Then, it says: connect your web3 wallet and make sure you have enough Ethereum (ETH) to pay gas fees. If you don’t have any, set up an account on a centralized exchange and buy some.

This path is ridiculously long and bumpy for a regular non-crypto user. Centralized exchanges are still the most common way to convert fiat money into crypto, but their cumbersome interface often leaves newcomers feeling dizzy. Even for experienced users, CEXes as a gateway are not always convenient—withdrawing funds to an external platform involves multiple confirmations and extra fees. All of this creates a great deal of friction, complicating the user’s journey into web3.

Why would a DEX need a fiat gateway? 

One could argue that web3 projects aiming to go mainstream and blockchain-native platforms mostly focused on the crypto audience are different—in the sense that crypto protocols don’t really need fiat. For example, decentralized exchanges that let enthusiasts swap various L1 and L2 tokens earned in airdrops, bounty campaigns, and other activities confined to the blockchain realm.

Is that really the case? In practice, that’s not quite so. For instance, Uniswap introduced its fiat-to-crypto bridge back in December 2022 and has since partnered with various providers to expand opportunities for its users. This is a good example of how a DeFi project realized that it couldn’t reach the next level without opening a channel for inflows from the traditional economy. The move also strengthened the project’s value proposition, giving people more opportunities to safely trade in a decentralized environment.

Memecoins are another example. As the memecoin frenzy unfolded in 2024, this asset class became well-known to a wider audience, catching the attention of traditional investors. While many of them turned to centralized exchanges due to a lack of other options, the Shiba Inu (SHIB) memecoin integrated a fiat on-ramp, offering users the ability to purchase the token directly into their wallet. Investors gained an easy way to buy the asset, and the project increased the value and utility of its token.

The efforts of top crypto platforms to integrate on- and off-ramps highlight the user demand. However, they also indicate that the infrastructure for fiat-to-crypto bridges is now ready. Today, setting up an on-ramp can take just a few days using pre-built software that supports dozens of countries, payment methods, and national currencies. Good gateways are fully licensed in many regions, freeing their clients from compliance issues.

Some argue that crypto-native platforms don’t really need fiat bridges because not many people have used them so far. But what if that was the case simply because there were far too few bridges available?

We constantly think of how to make crypto more accessible. But it often doesn’t require us to reinvent the wheel—it’s about removing the friction faced by those who want to use their fiat in the crypto world. There was a time when fiat and blockchain realms barely intersected. However, as they continue to converge, only tighter integration between traditional and digital currencies will facilitate faster adoption of crypto.

Konstantins Vasilenko is a co-founder of Paybis, a pioneering fintech startup in the Baltic States, which has become a leader in the digital and cryptocurrency exchange business. Konstantin is a seasoned IT expert with over 20 years of experience spanning enterprise IT project management, CRM systems, blockchain technology, digital payments, and cryptocurrencies. Prior to Paybis, Konstantin honed his skills at Accenture. His career reflects a strong commitment to innovation and digital transformation, driving the bridge between traditional finance and the crypto economy.