Speaking at the Messari Mainnet conference in New York, Mitchnick conceded that the performance of BlackRock’s exchange-traded fund for Ethereum—known as ETHA—has so far been “underwhelming” compared to its Bitcoin ETF. But he urged the audience to compare ETHA against ETFs overall: “It’s very rare that you see an ETF get to a billion AUM in seven weeks, as ETHA did. In most cases, it takes multiple years to never for a new ETF to get to a billion.” 

The world’s largest asset manager launched their Bitcoin ETF in January to wild success, as IBIT reached $2 billion in assets under management within 15 days. ETHA’s debut in July was much less lucrative, accumulating about $1 billion within a month. Today, IBIT sits at $24 billion in assets under management, while ETHA remains at around $1 billion. 

“With ETH, I think the investment story and narrative is a bit less easy for a lot of investors to digest, so that’s a big part of why we’re so committed to the education journey that we’re on with a lot of our clients,” Mitchnick said. “And so, you don’t expect them to ever be quite as large in terms of flows and AUM as their Bitcoin counterparts are. But it’s still a pretty good start.”

Bitcoin and Ether ETFs

BlackRock is one of the largest asset managers to embrace crypto as an integral part of its business strategy, but it’s not the only one. 

BlackRock began trading spot Bitcoin ETFs in January, alongside ten others approved by the SEC at once, an unprecedented and transformative decision making cryptocurrency accessible to mainstream investors. Since then, spot Bitcoin ETFs have acquired $61 billion in cumulative total new assets, according to SoSoValue data. Recently, spot Bitcoin ETFs had a monster run, pulling in $365 million in a single day. BlackRock, Fidelity and ARK Invest consistently lead the charge in spot Bitcoin ETFs. 

More recently, the SEC approved nine spot Ether ETFs. BlackRock, Fidelity, Bitwise and Invesco are among companies that have launched Ether ETFs. Since their launch, these ETFs have collectively grabbed about $7 billion.

During the course of his Mainnet interview, Mitchnick also discussed the upcoming election, decentralized finance and tokenization