Lamborghini and Animoca Brands’ division Motorverse are working together on a Web3 racing game in a joint resolve to shape the future of immersive brand engagement within the automotive industry.

The collaboration will bring Lamborghini’s iconic vehicles from the Fast ForWorld Web3 racing game to Animoca’s community of Web3 motorsport enthusiasts.

Lamborghini and Animoca Partner for Web3 Racing Game

This partnership will see Lamborghini and Animoca deliver an interactive platform dubbed Fast ForWorld. Within the space, fans, gamers, and owners will experiment, play, interact, and collect digital collectibles and receive rewards for engagement.

Further, players will be able to buy, sell, and drive Lamborghini’s iconic cars within a range of Motorverse games. Notably, Motorverse is an Animoca subsidiary that delivers a global ecosystem and community for digital vehicles, racing games, and motorsport culture. It brings forth a novel gaming experience with interoperable digital car collectibles.

“Super sports cars will be introduced as interoperable digital assets, accessible across multiple gaming platforms from launch,” the press release read.

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This development also sets Fast ForWorld in line to become the carmaker’s hub for digital engagement and Web3 initiatives. It will serve as an ecosystem to bring fans and partners together. Noteworthy, the first version is due for launch on November 7, featuring a 3D wallet to store users’ digital items.

For Lamborghini, this move enhances its foray into the NFT (non-fungible token) space. Two years ago, the carmaker released a series of limited edition ‘World Tour’ themed NFTs. The luxury car manufacturer’s interest in the space came as early Bitcoin investors indulged in extravagant, prolific driving like Lamborghinis.

Nevertheless, the interest waned as Bitcoin millionaires’ focus shifted to real estate, reflecting a strategic approach to wealth management. The new partnership could reverse this trend, potentially revitalizing interest in the luxury brand.

“For every household that withdrew $5,000 from their crypto exchange account, one in 20 bought a house,” Jason Kotter, a finance professor at BYU, said at the time.

For Animoca, this step adds to its ongoing strides in the cryptocurrency and blockchain sectors. According to BeInCrypto, the company has made significant progress, including a collaboration with NFT marketplace Magic Eden.

As a leader in cryptocurrency gaming and the metaverse, Animoca also introduced its own token, MOCA Coin, while exploring a potential IPO in early 2025. The company is considering Hong Kong or the Middle East for its listing, regions with favorable cryptocurrency regulations.

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These moves signal Animoca’s efforts toward shareholder value creation, following its delisting from the Australian Securities Exchange (ASX) due to governance concerns.