In what could end up being a watershed moment in the advancement of blockchain-enabled video games, publisher of the multi-billion dollar blockbuster “Grand Theft Auto” gaming franchise, Take-Two Interactive Software, is launching its first web3 game.

Through Take-Two’s mobile gaming publishing subsidiary Zynga, which it bought for $12.7 billion last year, the company is releasing “Sugartown,” a web3 title built on Ethereum, the companies announced in a statement.

The companies are also billing the launch as the first instance of a “major mobile game developer” building a crypto game “from the ground up.”

Players will use an Ethereum (or ERC-721) token to access the “Sugartown” game, where they will be able to stake to “earn energy” that allows them to play games and earn “an in-game …