Netflix (NFLX) stock rose as much as 5% in after-hours trading Thursday as the streaming giant beat third quarter EPS and revenue estimates and projected sales for the current quarter that came in ahead of Wall Street's expectations.

Revenue beat Bloomberg consensus estimates of $9.78 billion to hit $9.83 billion in Q3, an increase of 15% compared to the same period last year, as the streamer continued to lean on revenue initiatives like its crackdown on password sharing and ad-supported tier, in addition to last year's price hikes on certain subscription plans.

Netflix guided to fourth quarter revenue of $10.13 billion, a beat compared to consensus estimates of $10.01 billion.

For full-year 2025, the company sees revenue hitting between $43 billion and $44 billion compared to consensus estimates of $43.4 billion. This would represent growth of 11% to 13% from the company's expected 2024 revenue guidance of $38.9 billion.

Diluted earnings per share (EPS) also beat estimates in the quarter with the company reporting EPS of $5.40, above consensus expectations of $5.16 and well ahead of the $3.73 EPS figure it reported in the year-ago period. Netflix guided to fourth quarter EPS of $4.23, ahead of consensus calls for $3.90.

Subscribers also came in strong with another 5 million-plus subscribers added on the heels of breakout programming like "The Perfect Couple" and "Nobody Wants This."

Subscriber additions of 5.07 million beat expectations of 4.5 million and follows the 8.05 million net additions the streamer added in the second quarter. The company had added 8.8 million paying users in Q3 2023.

Investors have praised the company's foray into sports and live events. Meanwhile, its ad tier continues to gain traction.

"We continue to build our advertising business and improve our offering for advertisers," the company said in the earnings release. "Ads membership was up 35% quarter on quarter, and our ad tech platform is on track to launch in Canada in Q4 and more broadly in 2025."

Leading up to the results, Netflix's stock had been on a tear with shares up around 45% since the start of the year and trading near all-time highs.

Analysts expect another price hike by the end of the year, which will likely serve as yet another catalyst for shares. But the stock's recent run-up has led to some apprehension on Wall Street.

The company recently revealed subscribers watched over 94 billion hours on the platform from January to June as part of its latest biannual viewership report, although year-over-year engagement levels came in roughly flat — a potential headwind when it comes to pricing power, which has become especially important for streaming companies as consumers become more picky.

On average, US consumers subscribe to four streaming services and spend about $61 per month, according to the latest Digital Media Trends report from Deloitte. Retaining loyal subscribers over time is a challenge due to consumers churning out of, or canceling, their subscription plans.

Netflix last raised the price of its Standard plan in January 2022, upping the monthly cost to $15.49 from $13.99. It also raised the price of its Premium tier by $2 to $19.99 a month at the same time; the company again raised the cost of that plan last October to $22.99.

The company has yet to raise the price of its ad-supported offering, introduced less than two years ago, which remains one of the cheapest ad plans among all of the major streaming players at $6.99 a month.

"Given Netflix’s low cost per viewed hour, we see scope for the firm to raise US prices by 12% in 2025," Citi analyst Jason Bazinet said ahead of the report.

Alexandra Canal is a Senior Reporter at Yahoo Finance. Follow her on X @allie_canal, LinkedIn, and email her at [email protected].

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