Kamala Harris has a message for the business world and traditional Republicans during the final weeks of the campaign — that she is a "capitalist."

It's a case Harris has been building since the early September release of a small business plan that included a new $50,000 tax credit for new small businesses as part of an overall goal of triggering 25 million new small businesses in four years.

She herself underlined the point Tuesday in a Telemundo interview where she said, in remarks her campaign immediately blasted out to reporters, "I am a capitalist. I am a pragmatic capitalist."

It's a message aimed at countering Donald Trump, who often portrays Harris as a socialist or communist. And Harris is tapping figures like Mark Cuban as a speaker for her in recent days instead of others like Elizabeth Warren (who is focused on her re-election bid in Massachusetts).

Cuban himself offered an even more colorful version of the message in a Tuesday afternoon Yahoo Finance appearance saying "Kamala Harris is a hardcore capitalist," as part of his overall case that she's the better candidate for business.

He said the goal of these last weeks is to show Harris as a CEO of sorts and get undecided voters "up to speed on our policies and how [she is] not an ideologue or dogmatic."

It's a message from Cuban and Harris with high stakes as recent weeks have seen a slight polling shift in Trump's favor. Multiple polling-based models still project essentially a toss-up election but with Trump now, instead of Harris previously, as a very slim favorite.

What Harris is attempting to do is cut into a traditional alliance between Republicans and the business community.

And it's a strategy that comes as some financial figures and economists have expressed deep reservations about things like Trump's tariff plans that could launch new trade wars and possible disruptions to the labor market that could result from his plan for "mass deportations."

"To recap, we suspect Trump's proposed curbs on immigration and new tariffs would be stagflationary," wrote Capital Economics in just one recent example.

The capitalist focus from Harris is part of a larger outreach to traditional Republicans who may be persuaded to leave Donald Trump.

Another GOP wing clearly in focus are national security Republicans. Many of them are especially alarmed by Trump's comments about deploying the US military on "the enemy within" and a new interview with Trump's former chief of staff who told the New York Times that Trump, in his opinion, meets the definition of a fascist.