Robinhood has ventured into political prediction markets, offering its users the opportunity to trade on the outcome of the upcoming 2024 US presidential election.

The company announced Monday that its Robinhood Derivatives unit is now offering contracts on the key candidates, Kamala Harris and Donald Trump, which users can trade beginning this week.

Robinhood Ventures Into Prediction Markets

With these event contracts, Robinhood is tapping into what it calls a “new asset class.” It will allow users to leverage their political insights and trade based on anticipated election results. The trading happens through the Robinhood Derivatives unit and ForecastEx, operated by Interactive Brokers.

This move marks an important step for Robinhood as it broadens its service offerings, aiming to keep users engaged with real-time financial and political events. Robinhood’s entry into this field reflects its ongoing effort to diversify, as discussed at the HOOD Summit in Miami, where the company outlined plans to introduce futures trading and index options.

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In an official statement released on Monday, Robinhood highlighted that these contracts enable people to “engage in real-time decision-making.” The brokerage’s new offering is currently accessible to a limited number of users who meet specific requirements.

The primary threshold is being US citizens. Once approved for Robinhood’s Derivatives program, users can make predictions on who will become the president of the United States.

The predictive accuracy of these markets remains contentious. Critics argue that low trading volumes can make them vulnerable to manipulation. Last week, Polymarket reported that a French user utilized four accounts to spend millions on contracts predicting a Trump victory, fueling further debate.

While Polymarket’s investigation found no conclusive evidence of manipulation, the incident shows how such controversies can still impact trust in these markets

Potential Impact on Robinhood’s Revenue Stream

For Robinhood, political prediction trading could potentially add a new revenue stream. The company’s first and second quarter 2024 earnings reports indicated fluctuating revenue across its primary trading categories, including cryptocurrency and stock trading.

This variability in earnings highlights Robinhood’s need to diversify its offerings to remain competitive and boost user engagement. By adding event contracts to its platform, Robinhood may tap into a new demographic of politically engaged traders. This could expand its revenue potential beyond conventional asset classes.

While Robinhood expands into political event contracts, it faces ongoing scrutiny from US regulators. The company has dealt with multiple legal issues, including a $10 million fine from the US Securities and Exchange Commission (SEC) earlier this year over alleged crypto withdrawal restrictions.

Additionally, Robinhood recently won a legal dispute with the SEC regarding an accusation of misleading customers. This case had stirred up discussions about the brokerage’s practices. As Robinhood wades into the murky waters of political betting, these legal battles highlight the regulatory risks that accompany such ventures.

Nevertheless, its foray into prediction markets signals the growing popularity of event-based trading, particularly during a highly polarized election season. With high-stakes political predictions now available on major platforms, the US market is slowly shifting toward a model that enables traders to weigh in on significant social events.

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Whether this venture proves profitable or adds to Robinhood’s list of legal complications remains to be seen. For now, however, Robinhood and Polymarket have added a fresh layer of engagement to the financial and political discourse.