MicroStrategy (MSTR) shares have reached a new high as Bitcoin price surged past $71,000. Year-to-date, MSTR has shown stronger performance than BTC.

With BlackRock stepping up its investment, MSTR has soared its highest level in 24 years.

Today, MSTR reached a peak of $260 per share. The stock gained 125% in September alone and has surged 470% since the start of the year. While Bitcoin has yet to break its previous highs, MSTR surpassed its earlier peak at the start of October and has been climbing ever since.

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MicroStrategy’s momentum is fueled by news that investment giant BlackRock has raised its stake in the company to 5.2%. Alongside its Bitcoin purchases through ETFs, BlackRock’s investment in a company closely tied to Bitcoin seeks to maximize returns.

MicroStrategy Founder Michael Saylor also recently highlighted that MSTR has outperformed not only Bitcoin but also many other assets.

In 2024, the company has consistently issued bonds to buy Bitcoin. Last month, MicroStrategy issued $700 million in bonds, following a $800 million bond offering in June. Currently, MicroStrategy holds the largest public company Bitcoin reserve, with 252,220 BTC, accounting for 1.2% of the total supply. The average purchase price is around $39,266 per BTC, representing a gain of over 80%.

Some industry experts predict that the correlation between MSTR stock and BTC will continue to fuel further gains in MicroStrategy’s share price.

“MicroStrategy approximates a 2x leveraged Bitcoin ETF. Here are the implied values for MSTR at various BTC prices: $70,000 => $235, $80,000 => $300, $90,000 => $365, $100,000 => $440,” analyst Timothy Peterson projected.

Read more: Who Owns the Most Bitcoin in 2024?

However, investor PlanG takes a more cautious view when analyzing MSTR’s price on a log-linear chart.

“I think a lot of the degen people that were doing all sorts of degen things with crypto are doing the same thing with MSTR. I love MSTR but this is not sustainable. Straight line in a log-linear chart means exponential. I think several people will get hurt,” PlanG commented.

Meanwhile, Bitcoin also surpassed $71,000 today, marking its highest level since July. Investor sentiment toward Bitcoin has turned bullish as the US election approaches in less than a week.