McDonald's reports higher Q3 sales after recent E. coli outbreak shakes investor confidence
10/29/2024 21:18Investors are digesting McDonald's attempts at a comeback, as foot traffic falters due the E. coli outbreak.
McDonald's (MCD) beat expectations for its third quarter results as the burger chain continues to investigate an E. coli outbreak.
On Tuesday morning, the company posted revenue of $6.87 billion, up 3% year over year and higher than the $6.81 billion Wall Street expected, per Bloomberg consensus data. Adjusted earnings grew 1% to $3.23 a share, compared with estimates of $3.20.
"Value and affordability will remain at the forefront of our conversations with markets around the world as we continue to monitor the environment and listen to our customers," CEO Chris Kempczinski said on the earnings call.
He acknowledged that quick-service restaurants were under pressure in Q3 with "industry traffic declines" in several of its markets, led by low-income customers eating at home more. The company's trying to improve value proposition with "urgency", he said.
Same-store sales grew 0.3% in the US, partially driven by a $5 meal deal bundle. CFO Ian Borden said the deal drew in customers, maintained an average check north of $10, and was profitable for franchisees. McDonald's plans to introduce a more holistic US value menu in Q1 of 2025, taking key lessons from the $5 deal.
The launch of limited-edition collector's cups also increased spending during its two week run before selling out. By comparison, McDonald's US same-store sales decreased 0.7% in the second quarter, the first decline in US same-store sales in 16 quarters.
"We feel really confident we can get momentum back restored into the U.S. business to where it was," Kempczinski said. "We certainly feel confident about our ability to drive margin leverage because at the end of the day, if we've got greater volume, that's what allows us to obviously drive margins over time."
The international markets segment was a drag on Q3 results, with same-store sales down 1.5% year over year. Franchised operations reported sales decreases of 3.5% due to the negative trends in China and ongoing impact of the war in the Middle East.
International-owned operations saw a 2.1% drop in same-store sales, with sales declines across a number of markets, primarily France and the UK. Borden said the company is starting to see "improvement in market trends since the launch of the McSmart menu."
Wall Street has been hyper focused on the E. coli outbreak. Since Q3 ended on Sept. 30, the effects of the outbreak will be seen in Q4 results. Executives indicated it won't have a material impact on the business.
So far, the E. coli outbreak has left 75 people infected and 1 dead across 13 states. On Sunday, McDonald's announced it will resume distribution of fresh beef patties this week to all restaurants after the Colorado Department of Agriculture ruled out quarter-pounder patties as the source of the E. coli, leaving onions as the potential culprit.
Burger King (QSR) preventatively removed onions from 5% of its restaurants despite no reported illnesses. Yum! Brands (YUM) also removed fresh onions from select Taco Bell, Pizza Hut, and KFC restaurants "out of an abundance of caution," a spokesperson told Yahoo Finance.
Kempczinski said he believes the transparency, "swift and decisive actions" that McDonald's took should help reinforce trusts with consumers. The company is ready to re-engage diners with food innovation, the $5 deal, and digital offerings.
Sentiments on the Golden Arches are mixed as bears home in on "uncertainty" around the "food safety fallout," per a note from TD Cowen analyst Andrew Charles prior to the results. Meanwhile, bulls are encouraged by the relaunch of the McRib in December, a new national value platform in January, and chicken strips and wraps coming in May or June 2025.
Here's what McDonald's reported for its Q3 results, compared to Wall Street estimates, per Bloomberg consensus data:
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Revenue: $6.87 billion, compared to $6.81 billion
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Adjusted earnings per share: $3.23, compared to $3.20
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Global same-store sales growth: -1.5%, compared to -0.67%
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US same-store sales growth: +0.3%, compared to 0.19%
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International-owned same-store sales growth: -2.1%, compared to -0.88%
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International franchised same-store sales growth: -3.5%, compared to -1.44%
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Brooke DiPalma is a senior reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at [email protected].