The next-elected US president’s backing of cryptocurrencies, combined with his influential personality, is set to induce a turning point for crypto adoption among everyday Americans.

Currently, only 15% of Americans own cryptocurrencies, according to GlobalData’s Global Product Holding Analytics 2024. Donald Trump’s plan to end the Securities and Exchange Commission’s (SEC) “war on cryptocurrencies” and make America the “crypto capital of the planet” includes removing SEC chair Gary Gensler on his first day in office. Trump has also proposed establishing a US bitcoin strategic reserve and supporting mining facilities over the medium term, which would signal a new era of federal support for crypto.

Those relatively few crypto-holding Americans are among the most frequent global users for non-investment purposes—such as making purchases and P2P transfers—according to GlobalData’s 2024 Financial Services Consumer Survey. This indicates that, so far, crypto has mostly been embraced by some highly enthusiastic subgroups of the population who often rebel for a DeFi future, as opposed to serving as a widespread medium of exchange or store of value.

In a sudden change of stance over cryptocurrencies, Trump positioned himself as the crypto-friendly candidate during his presidential campaign, launched a new DeFi venture (World Liberty Financials), and vowed to crack down on growing regulatory oversight. This move has attracted support from crypto enthusiasts, who are largely concentrated among specific demographics. For instance, GlobalData’s Global Product Holding Analytics 2024 shows that the crypto ownership rate is currently double among American:

• males (21%) compared to women (9%),

• postgraduates (21%) compared to those with just secondary education (11%),

• workers (19%) compared to unemployed (12%),

• high net worth (HNW) individuals and the mass affluent (22%) compared to the mass market (9%).

As Trump was able to gain the attention and support of the average American during the electoral campaign that led to his victory, his strong influence is now expected to spill over to the crypto scene as well and boost uptake among the wider masses.

• Revisiting the Office of the Comptroller of the Currency’s (OCC) guidance on crypto custody could make it easier for banks to hold cryptocurrencies. In particular, Trump might encourage the OCC to reissue the 2020 guidance, which allowed banks to offer crypto custody services. This would lower barriers for traditional banks to enter the digital assets space, potentially accelerating the institutional and retail adoption of crypto by integrating it into mainstream financial services.

• Trump may also explore revising the Community Reinvestment Act (CRA) to incentivize investments in blockchain and cryptocurrency projects, particularly in underserved communities. By broadening the scope of qualifying CRA activities to include crypto-related investments, banks could gain CRA credits for supporting crypto ventures that promote financial inclusion, such as blockchain-based lending platforms. This adjustment would serve as a regulatory bridge, aligning crypto investments with community-focused banking objectives.