MicroStrategy shares jumped in early Monday trading as bitcoin prices continue to test the $100,000 mark and a pair of Wall Street analysts boosted their price targets on the world's biggest holder of the world's biggest cryptocurrency.

MicroStrategy shares  (MSTR)  have soared more than 500% so far this year, adding more than $75 billion in market value, as Chief Executive Michael Saylor executed a series of capital-raising efforts designed to add to the group's bitcoin holdings.

Bitcoin prices, which have had an enormous comeback this year in the wake of the FTX platform collapse and the Securities and Exchange Commission's approval of a sport exchange-traded fund in early January, are up 133% and have come within a whisker of breaching $100,000.

"Twenty Twenty-four has been a great year," Saylor told investors last month. "The launch of the ETFs at the beginning of the year was a major milestone. The embrace of bitcoin by major political parties is a second milestone. I think we can see movement toward normalization of bitcoin."

"If you've been following our journey, you know that our thesis was bitcoin is like the Facebook of money or the Google of money," he added. "It is the dominant digital monetary network. It's a network that everybody in the world needs, nobody in the world can stop, and most conventional investors don't understand."

Many investors see further gains ahead for the world's benchmark cryptocurrency as President-elect Donald Trump has vowed to make the U.S. the "crypto capital of the planet" and create a government-backed fund that some see as a mechanism to ultimately pay down the national debt.

SEC Chairman Gary Gensler, seen as a headwind to the crypto industry's financial market ambitions, also has said he will step down in January.

Bernstein analyst Gautam Chhugani, who boosted his price target on MicroStrategy by $310 to $600 a share in a note published Monday, sees the group as a principal beneficiary.

Chhugani estimates MicroStrategy owns around 1.7% of global bitcoin and says could grow to 4% over the next decade in his base-case scenario.

“MicroStrategy’s bitcoin treasury model is unprecedented on Wall Street ... a company on an insatiable path to attract billions in global capital to invest in bitcoin,” he wrote.

Related: Bitcoin could reach $420,000 by 2030, crypto bull says

Some investors, however, worry that MicroStrategy's effort to acquire bitcoin, which includes both equity and convertible-debt offerings, will dilute current investors and add longer-term pressure to the share price.