Ethereum-based meme coin MOG rose more than 20% in the hour after American crypto exchange Coinbase announced its plans Tuesday to list the token for trading. 

MOG is now trading at $0.00000243, placing it just below a $1 billion market cap and inside the top 150 tokens by market capitalization according to data from CoinGecko.

Described as a meme coin with the underpinnings of “effortless cosmic domination,” MOG rose to prominence in early 2024, jumping from around a $50 million market cap in February to more than $475 million in the middle of March.

Often paired with the laughing cat and pointing finger emojis, it has grown even further alongside broader meme coin success, reaching a $1 billion market cap for the first time in November 2024.

Though MOG was launched on Ethereum’s layer-1 mainnet, Coinbase's announcement indicates MOG will be traded on Base, its layer-2 solution which provides traders with lower fees and faster transactions. 

The roadmap announcement is the second of its kind in the last two days, as Coinbase announced that Solana-based meme coin MooDeng (MOODENG) was added to its listing roadmap on Monday, boosting the coin by more than 80% in the process.

Though official details on the listing date were not provided, recent listings for major meme coins like PEPE and WIF came just hours after Coinbase indicated its plans for listing.

Meme coins are tokens typically created and based on major cultural events or references. They have become increasingly popular this year, growing as a sector to a more than $125 billion market cap according to CoinGecko.

MOG, which ranks #10 by market cap in CoinGecko’s current meme coin rankings, sits 16.5% off its all-time high at the time of writing. It previously traded inside crypto’s top 100 market cap tokens.

Edited by Andrew Hayward