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Ethena Labs Unveils Bold 2025 Roadmap After Reaching $6B USDe Market Cap
01/04/2025 03:01
Ethena protocol has grown exponentially in the last year to a total value locked of over $5.9b and now seeks to expand its product offering.
Key Notes
- The exponential growth of Ethena’s sUSDe has helped the ENA token rally more than 500% in the past few months.
- Ethena Labs is competing with Tether’s USDT, which is over $100 billion in valuation.
Ethena (ENA), a fast-growing DeFi protocol built on the Ethereum to enhance the development of a synthetic dollar, has released a bold roadmap for 2025. The Ethena protocol managed to grow its synthetic dollar USDe to the third largest USD asset in the crypto industry in 2024, with a total valuation of nearly $6 billion as of this writing.
Remarkably, the Ethena protocol managed to reach a $100 million revenue faster, only behind Solana SOL $216.0 24h volatility: 4.3% Market cap: $104.29 B Vol. 24h: $4.97 B meme coin’s Launchpad pump.fun. As a result, Ethena surpassed $1.2 billion run-rate annualized revenue in December 2024.
As a result, the ENA token has grown to a vibrant mid-cap altcoin, with a valuation of about $3.6 billion and a 24-hour average traded volume of about $606 million. In the past four months, ENA price has rallied over 500 percent to trade about $1.22 on Friday, January 3, during the mid-New York Session.
What to Expect from Ethena Project in 2025
In a detailed report highlighting the roadmap for 2025, Ethena protocol has laid out plans to grow its synthetic stablecoin USDe to a $25 billion project in the coming months. Moreover, the Ethena project is tapped by several DeFi protocols in the industry including Pendle (PENDLE), which attributes up to 50 percent of its revenue to USDe.
After capturing the DeFi sector and the CeFi ecosystem, Ethena Labs is now keen to expand its offering to the TradFi industry, which presents an opportunity of over $20 billion. Moreover, the entrance of BlackRock, Franklin Templeton, and Fidelity in the web3 space has significantly changed the dynamics in the recent past.
In 2025, Ethena Labs intends to unveil a new product dubbed iUSDe, which is identical to sUSDe but with an addition of a wrapped contract to enable transfer restrictions.
In the coming weeks, the company intends to announce its TradFi distribution partners ranging from asset managers, private credit funds, exchange products, private investment trusts, and prime brokers.
The iUSDe is expected to be attractive to fixed-income portfolios since it offers a 20 percent annual percent yield (APY), amid declining rates on government bonds.
In 2025, the Ethena protocol intends to release a dedicated Telegram mini app to onboard nearly 1 billion users to the sUSDe. Notably, the company intends to connect payments directly to Apple Pay, thus enabling users to seamlessly send, spend, and save via a dollar with a yield.
The initiative by Ethena is well backed by reputable web3 investors including Binance Labs, Wintermute, Dragonfly, and OKX ventures, among many others.
Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.
