Investing in cryptocurrency can be intimidating for many, especially when faced with the misconception that one must buy an entire bitcoin to participate.

Roundtable anchor, Rob Nelson, and Johann Kerbrat, Head of Crypto at Robinhood, recently shared their insights on how investors are navigating this evolving space. Nelson emphasized a shift in perspective, encouraging potential buyers to think of investments in smaller amounts, while Kerbrat highlighted how Robinhood's tools, such as recurring purchase options, simplify the process for users adopting dollar-cost averaging strategies.

"People still sometimes refer to it as buying a bitcoin," Nelson noted. "I think of it as buying a thousand dollars of bitcoin or whatever you can afford." Kerbrat added, "We see bitcoin as one of the top investments for users leveraging our dollar-cost averaging feature."

The discussion also explored the rise of memecoins, with Nelson dubbing the coming year as potentially "the year of the memecoin." He argued that memecoins could hold underrated value as assets that communities can rally around. "Memecoins are a representation of something you can create value around. We're going to see more of them," Nelson predicted.

Kerbrat acknowledged the controversial reputation of memecoins but pointed out their role in introducing people to crypto. "I see a lot of people buying a few cents or dollars of a memecoin, tracking its evolution, and slowly becoming more engaged with crypto," he explained. He also highlighted Dogecoin's utility in offering an affordable means to transfer small amounts of money.

Robinhood's approach to cryptocurrency management balances accessibility with structure, according to Kerbrat. "Our goal is to match customer demand without turning into a platform of 50,000 assets," he said. He described the company's dual focus: Users who prefer centralized options are directed to Robinhood's main platform, while those interested in DeFi can explore the self-custody Robinhood wallet.

In terms of innovation, Nelson inquired about the potential for AI-driven tools to help users navigate the complex crypto landscape. While Kerbrat confirmed Robinhood's ongoing investment in educational content, he admitted that product filtering tools remain in the exploratory phase. "We're helping users understand bitcoin, ethereum, and other assets through educational modules," he shared.