The dotcom-era software company MicroStrategy has purchased Bitcoin for the 10th consecutive week, reinforcing its position as the world’s top corporate BTC holder.

MicroStrategy bought an additional 2,530 Bitcoin (BTC), spending approximately $243 million on its latest acquisition, according to executive chairman Michael Saylor.

The purchase marks the company’s 10th straight weekly buy, signaling no shift in Saylor’s aggressive Bitcoin accumulation strategy. Last year, the former crypto skeptic turned Bitcoin evangelist announced his “21/21” plan to accumulate $42 billion worth of BTC over three years.

Saylor’s playbook, often referred to as the “infinite money glitch,” involves selling company stock — MSTR — to fund Bitcoin purchases. Several U.S. firms, like Marathon Holdings, and offshore entities, such as Metaplanet, have adopted the strategy to fill their own corporate BTC treasuries.

Wall Street giant Fidelity recently predicted that more companies previously resistant to Bitcoin would begin adding the asset to their balance sheets in 2025 as corporate adoption accelerates.

MicroStrategy has now spent an estimated $28.2 billion on Bitcoin since 2020. The company, the largest private BTC holder, currently owns approximately 450,000 tokens purchased at an average price of $62,691. Saylor’s Bitcoin holdings are valued at over $41 billion, with BTC trading at $91,600 at press time, down 3.2% in the last 24 hours.

MicroStrategy has acquired 2,530 BTC for ~$243 million at ~$95,972 per bitcoin and has achieved BTC Yield of 0.32% YTD 2025. As of 1/12/2025, we hodl 450,000 $BTC acquired for ~$28.2 billion at ~$62,691 per bitcoin. $MSTR https://t.co/qONdrIwz7Q

— Michael Saylor⚡️ (@saylor) January 13, 2025