In December 2024, the aggregated audience of top-tier cryptocurrency portals continued its splendid Q4 upsurge. The top 30 cryptocurrency media outlets registered a whopping 112% increase in its monthly audience (October-December 2024), while three heavyweights cemented their positions above the level of five million users per month.

For the first time in its history, U.Today reached 8.8 million monthly visits, logging a 3x increase in just 60 days.

Top crypto websites 2025: Overview

According to SimilarWeb, the most reputable traffic tracker integrated with Google Analytics, the total monthly user count of the 30 largest cryptocurrency media outlets reached 72.7 million users globally.

Out of this massive number, the top 10 crypto media outlets are responsible for 74.8% of visits:

1. U.Today
2. CoinTelegraph
3. CoinDesk
4. CoinCodex
5. CoinGape
6. AMBCrypto
7. Crypto.News
8. Bitcoinist
9. The Daily Hodl
10. BeInCrypto

Over 54.4 million readers from all regions across the globe visited the top 10 crypto media websites in December 2024. The sphere of crypto media outlets remains quite concentrated: the heavyweight media are responsible for three out of four visits made to such types of resources in late Q4, 2024.

Out of this list, the three largest publications — U.Today, CoinTelegraph and CoinDesk — saw 5+ million visits monthly. U.Today’s reader count surged from 5.2 million to 8.8 million. This unmatched upsurge allowed U.Today to score the status of the second most visited cryptocurrency website globally. Compared to October 2024 data, U.Today's user count more than tripled — from 2.9 million to 8.8 million.

By contrast, CoinDesk witnessed a drop in net audience count. Veteran crypto media saw its visitor count fall from 5.4 million to 5.0 million. Some of their visitors might be switching to U.Today or other large crypto publications.

CoinTelegraph is also in the middle of decent popularity growth since its audience reached 12.8 million in December 2024. However, its visitor count upsurge might be losing steam, as it added 33% in December (MoM) compared to 92% in November.

Largely, the elite club of top crypto media remains unchanged during the entirety of Q4, 2024. At the same time, together with renowned heavyweights like U.Today or CoinDesk, there are some newcomers.

For instance, in Q4, 2024, CoinPedia, CryptoSlate, CoinGape and Bitcoinist registered a seven-digit number of monthly visits for the first time in history. CoinGape logged an almost 300% traffic surge, while Bitcoinist increased its audience by over 250% in 30 days.

In December 2024, in addition to the aforementioned resources, four portals, including CryptoPotato, BitcoinMedia, NewsBTC and CryptoBriefing, managed to reach 0.5 million visitors per month. In the coming months, the sphere could also see a number of newcomers entering the top 30, but it is highly unlikely that they would be able to challenge the dominance of existing market players.

Bitcoin (BTC) finally hits $100K, net audience of crypto media portals surges

If we need to pick one trend in the cryptocurrency media segment in November-December 2024, it would be the growth of all metrics. Catalyzed by the results of the 2024 U.S. presidential elections, the global crypto community demonstrates massive optimism that resulted in dramatic audience growth for crypto media.

Bitcoin (BTC), the largest cryptocurrency, finally managed to break above $100,000, its coveted price level. In December 2024, it even touched a new all-time high over $108,000, which is 56.5% higher than its 2021 “double peak.”

Together with the Bitcoin (BTC) price, all of the crucial metrics of the largest blockchain are rocketing. Bitcoin's (BTC) hashrate, the net number of hashes calculated by Bitcoin (BTC) miners competing for block rewards, also logged record-breaking highs in December.

Also, Bitcoin (BTC) mining difficulty, i.e., the relative metric of how difficult it is to add the next block to Bitcoin (BTC) metrics, is setting new highs.

Bitcoin ETFs, exchange-traded products on Spot Bitcoin in the United States and Hong Kong, are witnessing a huge inflow of capital. Launched less than a year ago, they amassed over $110 billion of AUM across 21 products.

Bitcoin Open Interest (OI), the net USD-denominated volume of unsettled derivatives contracts on the BTC price, was also performing well in late Q4, 2024. More and more investors were tracking price forecasts, crypto news, announcements, regulatory novelties and so on.

This pattern looks not unlike anything previously seen: when prices are up, people start searching for information about crypto, blockchain, NFTs, decentralized finance (DeFi) and, of course, they find it through media outlets as well as on social media platforms like X and Reddit.

By contrast, crypto recessions usually significantly reduce the metrics of Google Search and, therefore, crypto media metrics. For instance, in Q2, 2024, Bitcoin was overshadowed by Nvidia stocks in search engines.

In December 2024, not only Bitcoin but even several altcoins reached previously inaccessible levels. XRP, an old-school altcoin and the beloved cryptocurrency of the XRP Army, managed to revisit its 2021 high by interest in the Google Trends tracker.

It should also be noted that the exact effects of this bull market phase on the crypto media outlet segment is yet to be determined. The metrics of major crypto media outlets might be “lagging” compared to the actual interest of potential readers. As such, it is safe to assume that we are far from the peak of crypto media popularity in this cycle.

By number of indicators, the bull run has all chances to continue in 2025, as it is the first post-halving year of the fifth Bitcoin (BTC) cycle. Typically, the post-halving years are most bullish for the largest cryptocurrency and, in turn, for the rest of the digital asset market: this pattern was confirmed in both 2017 and 2021.

Also, Ethereum (ETH), the second largest cryptocurrency and the biggest altcoin, is yet to revisit its 2021 high. With its potential rally, a new “altcoin season” might push the alternative cryptocurrencies to start fresh rallies in 2025.

Premium coverage options for proper bull run

Amid the most anticipated phases of the bullish rally in 2024-2025, the detailed and organic coverage of cryptocurrency projects is essential for proper marketing reach.

Since 2017, U.Today, a premium cryptocurrency news outlet and the second-largest crypto media in the world by number of monthly visits, offers the widest range of coverage options for early-stage, scaling and established projects.

In the last 12 months, U.Today managed to expand its monthly audience from 3 to 8.8 million visits, which is one of the fastest growth rates in the segment. U.Today staff writers and contributors from dozens of locations across the globe cover the latest developments in crypto 24/7. The media outlet publishes news articles, opinions, price predictions, information on hot companies, as well as daily market reviews and comprehensive news digests.

U.Today analysts always register developing trends and crucial upcoming events in the crypto world. For every major altcoin “mania” — be it DeSci, AI agents, Solana meme coins, AI meme coins, decentralized physical infrastructure networks (DePINs), real-world assets (RWAs) and so on — U.Today releases a detailed guide on how to benefit from this or that trend even with no previous experience in blockchain, trading and cryptocurrency.

Also, it is much easier to design a “starter pack” for newcomers journeying to crypto while reading U.Today. The platform published dozens of guides on top cryptocurrency wallets, top crypto exchanges, top altcoins to watch, etc. Newbies and pros can easily find the most suitable product for their needs and an elaborate resource-efficient strategy of digital asset management.

U.Today pledged to uphold the values of the strictest journalism standards. Unbiased coverage of the most controversial events and sophisticated processes is its key rule.

Its educational section features guides, tutorials, interviews, how-tos, rankings, product reviews of the most popular services, solutions and gadgets relevant to crypto. Its net social media audience exceeds 100,000 followers across various platforms.

U.Today’s content is indexed by the top finance websites of the world, let alone major crypto data aggregators like CoinMarketCap.

The media is a long-term content partner of Investing.com, the world’s largest website on finance, with 300 million monthly active users.

Also, U.Today’s articles on cryptocurrency are indexed by the vast majority of mainstream news applications for Android smartphones popular in various regions of the world. Thanks to a battle-tested automated content distribution system, texts by U.Today staff authors and contributors resonate with millions of readers globally.

For its commercial partners, U.Today offers all types of sponsored texts from press releases to longread and featured interviews. Airdrop proposals can be submitted via a special form to be displayed to airdrop hunters across the globe.

All types of content can be prepared by U.Today's team of skilled writers and analysts within 1-3 working days. With U.Today, cryptocurrency projects can be certain of the quality and organic coverage of their ideas, developments, ICOs, fundraising milestones and so on.