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Trump Media and Technology Group (DJT) has signed a non-binding agreement with Crypto.com to launch exchange-traded funds through its Truth.Fi brand, as the company seeks to expand its reach beyond social media.
This partnership introduces a politically branded investment vehicle into the ETF marketplace, creating new options for investors seeking products aligned with their values while facing potential regulatory hurdles as it combines traditional securities with cryptocurrency assets.
According to the Monday announcement, the ETFs will be available through Crypto.com's broker-dealer Foris Capital US and will comprise digital assets alongside securities with a "Made in America" focus across sectors, including energy.
The funds' cryptocurrency baskets will include Bitcoin, currently trading at $87,790 with a 7.5% gain over the past week, and Cronos (CRO), Crypto.com's native token valued at about $0.10 that's up about 28% in the past 24 hours, according to CoinMarketCap.
Planned for launch later this year, pending regulatory approval, the funds will be available internationally across existing platforms and brokerages.
The ETF launch represents the latest expansion for Trump Media, which has been building out its financial services offerings. The company previously filed trademarks for three ETFs and three separately managed account products under its Truth.Fi brand, including the Truth.Fi Made in America ETF, Truth.Fi U.S. Energy Independence ETF and Truth.Fi Bitcoin Plus ETF.
Read More: Trump Media Files to Trademark New ETF, SMA Suite
This initiative is part of Trump Media's broader financial services strategy, with plans to invest up to $250 million of its own cash reserves into these products through Charles Schwab as custodian.
The ETF announcement follows Trump Media's earlier moves into the financial sector, adding to its existing portfolio that includes the Truth Social platform and Truth+ streaming service.
Crypto.com, founded in 2016 with over 140 million customers worldwide, will support the backend technology, provide custody and supply cryptocurrencies for the ETFs.
DJT shares rose about 6% midday Tuesday following the announcement as investors responded to the company's continued diversification efforts.
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