Men have long appreciated the transformative power of a custom-tailored suit: the air of confidence it conveys, the authority it implies, the attention it commands. But that sartorial clout has largely eluded women, who find themselves relegated to off-the-rack clothing in cookie-cutter sizes that often don’t do justice to their body.

Daisy Knatchbull, founder of the Deck on Savile Row, is tailoring her modern pieces to fit that forgotten half of the population—curves and all. Her team performs all the customization that men’s shops offer, but they also instill body positivity, enhancing what clients love about their figure and tactically disguising what they don’t.

Up Next

The Deck Is Cutting a Pattern for Women’s Suits on Savile Row