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GameStop Corp. (GME) shares surged 15.4% after announcing its board unanimously approved adding Bitcoin as a treasury reserve asset, according to a Tuesday company release.
GameStop's Bitcoin strategy presents a new angle on the sector, as funds holding the company now might offer indirect cryptocurrency exposure while outperforming both broader markets and dedicated crypto funds.
The stock has climbed 17.8% over the past month despite being down 5.4% year to date, with the rally likely fueled by its new Bitcoin initiative.
The gaming retailer's move has positive implications for ETFs holding GME shares. The VanEck Video Gaming and eSports ETF (ESPO) maintains a 5.2% allocation to GameStop and has gained 10.9% year to date, while the Amplify Video Game Tech ETF (GAMR) holds a 3.5% position in GME and has returned 8.9% this year, according to etf.com data.
ESPO tracks a market-cap-weighted index of global firms involved in video gaming and eSports, requiring components to generate at least half their revenue from relevant industries. GAMR follows the 20 largest companies from the global video gaming industry across the value chain.
Both gaming ETFs have beaten the broader market, as the SPDR S&P 500 ETF Trust (SPY) has fallen 1.5% during the same period, highlighting the resilience of gaming investments during recent market volatility.
GameStop follows the path pioneered by Strategy Inc. (MSTR), formerly MicroStrategy, which has accumulated Bitcoin aggressively.
Strategy recently purchased 6,911 BTC between March 17 and March 23 for approximately $584.1 million in cash, bringing its total holdings to 506,137 Bitcoin worth roughly $43.9 billion at current prices, according to a Monday regulatory filing.
While Strategy has made headlines with its Bitcoin treasury strategy, ETFs tracking the company have underperformed gaming funds. The Bitwise Crypto Industry Innovators ETF (BITQ), which has a 21.4% allocation to Strategy, has declined 14.7% year to date, according to etf.com data.
BITQ is passively managed to track a modified market-cap-weighted index of 30 global companies supporting a crypto-asset-enabled decentralized economy but does not directly hold cryptocurrencies.
This performance gap highlights how gaming ETFs have delivered stronger returns than both broad market indexes and crypto-focused funds during a period marked by interest rate uncertainty and tariff concerns.
Source: etf.com
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